hügli nährmittel AG
I work closely with the Head of Marketing at Hügli Food Industry as a strategic sparring partner, contributing to a wide range of marketing and business initiatives. From early-stage brainstorming to execution, I help shape ideas into clear, impactful concepts.
My work focuses on market research, customer-focused presentations, and B2B content creation, including blog stories and LinkedIn communication. I also support the strategic use of LinkedIn through campaign planning, performance analysis, and reporting to optimise reach and engagement.
In addition, I develop creative product concepts and define their go-to-market strategies, ensuring they align with current trends and customer needs. My role combines insight, creativity, and structure to drive meaningful and effective marketing outcomes.
purovida
For Purovida, I led the development of a cohesive brand identity from the ground up, combining strategic thinking with creative execution. This included defining the brand’s core positioning, tone of voice, and visual direction to create a clear and authentic presence. Through close collaboration with external partners, I ensured consistency across all touchpoints while coordinating the overall creative process.
A strong focus of my work was storytelling—translating the brand’s values into compelling visuals and engaging written content. I developed the website texts, shaped the narrative structure, and supported the creation of key materials such as flyers and foundational brand assets. The result is a unified brand experience that communicates Purovida’s identity in a distinctive, thoughtful, and visually appealing way.
