Marketing strategy with clarity and human relevance.

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I help B2B companies bring strategic clarity to complex offerings - and translate expertise into meaningful communication through structured positioning and powerful storytelling.

Work with Me
Work with Me

my perspective

We operate in a highly digital world driven by KPIs, funnels and performance metrics.

But even in B2B, communication ultimately reaches people.

Behind every organisation are decision-makers who need clarity before they can build trust.

That is why I believe in storytelling – not as “nice-to-have”, but as structure.

Good storytelling

  • Connects strategy with emotion

  • Creates coherence across touchpoints

  • Makes complex offerings understandable

  • And turns expertise into positioning

Because clarity builds credibility. And credibility drives growth.

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What I do

I analyze your current marketing structure, refine your value proposition and sharpen your differentiation until your positioning becomes argumentable and aligned.

Brand & Marketing Strategy

I translate technical complexity into compelling narratives that resonate with decision-makers - without oversimplifying your expertise.

Storytelling & Communication

I develop structured marketing concepts that connect business goals, market insights and communication strategy into one coherent direction.

Marketing Concept & Direction

What I did

Hügli Nährmittel AG

Creation of snack seasoning concept, including strategy, positioning, incorporation of the whole concept onto website, blogstory, brochure, tasting box etc.

View Project

Purovida

Brand creation and strategy for the premium cigars purovida. It included: website creation, flyers, photo & videoshoots etc.

View Project

here could be mentioned your next project

Sounds tempting? Let me listen to your current difficulties, or ideas that have been living in your head for far too long.

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Hands typing on a laptop keyboard with a notebook and pen in the background.
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What Clients are Saying

I thoroughly enjoyed working with Maria-José! She's a truly gifted marketer and project organizer. Maria-José has a knack for getting straight to the point and focusing on what matters most. She's incredibly creative and effectively leverages AI tools in her work, making her exceptionally efficient and organized. Plus, she’s a genuinely kind person and a fantastic team player. I would happily work with her again!

Francesco Poerio, Head of Marketing at Hügli Food Industry

here i could quote your statement

Get in Touch!

Let me know about your difficulties that don’t let you sleep at night or the ideas that have been living far to long in your head. Now is the time to change that!

Reach out to me
Reach out to me
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